MKT3025 Entrepreneurial Marketing

You are required to produce a social media marketing plan for an SME based on best practice and the specific needs of the SME. Your marketing plan should span four months.

The social media marketing plan should be produced in a coherent and appropriate format (provided below), it should also justify and provide evidence for all marketing decisions made.

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You are required to provide a brief description / detail of your chosen SME in the introduction.

Subject-Specific Knowledge, Understanding & Application

b.Identify key marketing operational issues faced by new ventures and small businesses in specified sectors and industries in a global context.

d.Select and justify appropriate marketing tools within an operational framework.

Employability & Changemaker Skills

e.Develop autonomous learning skills which show abilities in learning to learn; problem solving; effective communication and self-management.
Assessment Submission

To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date of submission.

Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.

When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission

If your assessment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.

N.B Work emailed directly to your tutor will not be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.
Late submission of work

For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:

·Within one week of the original deadline – work will be marked and returned with full feedback, and awarded a maximum bare pass grade.

·More than one week from original deadline – maximum grade achievable LG (L indicating late).
Extensions

The University of Northampton’s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.

For full details please refer to the Extensions Policy. The module leader can, where appropriate, authorise a short extension of up to two weeks from the original submission date for first sits only.
Mitigating Circumstances

For guidance on Mitigating circumstances please go to Mitigating Circumstances where you will find detailed guidance on the policy as well as guidance and the form for making an application.

Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date.
Plagiarism and Academic Integrity

Unless this is a group assessment, the work you produce must be your own with work taken from any other source properly referenced and attributed. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

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