MKT 101 Taco Bell Case Write-Up

Taco Bell Case Write-Up Instructions and Questions


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Please read the case in the coursepack and answer the following questions using no more than 2 pages of text (not including tables/figures, if applicable). Label each question and use 12 point, Times New Roman font and 1.15 line spacing. Submit your answers in Canvas before the specified deadline.

1.Why is Taco Bell interested in the breakfast opportunity?

2.Do you think the brand should proceed with the launch (Note: Please use case information only to answer this question)?

3.Do you anticipate that it will be a successful launch (Please use case information only to answer this question)?

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