marketing management quiz

QUESTION 1

1. Employees from different departments such as marketing, production, finance, and human resources are brought together to form a team responsible for creating a strategic plan to serve customers. This is an example of a _____.

   		cross-cultural team
   		cross-functional team
   		traditional team
   		top-management team

QUESTION 2

1. Run for the Cure is an annual marathon that raises money for conducting research on breast cancer. Marketers advertise through local media to attract participants and volunteers for the event. Which of the following types of marketing is depicted in this scenario?

   		Place marketing
   		Product marketing
   		Organization marketing
   		Service marketing

QUESTION 3

1. The _____ for a soft drink manufacturer would include other manufacturers of soft drinks, fruit juices, bottled water, sports drinks, caffeine-free colas, and dairy beverages.

   		competitive environment
   		technological environment
   		cooperative environment
   		economic environment

QUESTION 4

1. It is important for a mission statement to be _____ because it provides a shared sense of purpose outside the various activities taking place within the organization.

   		internally focused
   		product oriented
   		motivational
   		generic

QUESTION 5

1. Which of the following organizational growth strategies aims to find new customers for its present products?

   		Customer retention strategy
   		Product differentiation strategy
   		Market development strategy
   		Market penetration strategy

QUESTION 6

1. The mission statement of an organization should primarily have a(n) _____.

   		product focus
   		external focus
   		internal focus
   		selling focus

QUESTION 7

1. While choosing an appropriate strategy to establish competitive advantage, management should choose an organizational strategy that:

   		allows the organization to practice the strategy of differentiation rather than cost leadership.
   		tries to succeed by following all strategies and trying to be all things to all people.
   		bears consistency with the organization’s mission and capitalizes on its distinctive competencies.
   		empowers the organization to grow without creating new products or entering new markets.

QUESTION 8

1. Which of the following statements best describes the role of marketing executives in the strategic planning process?

   		Marketing executives must always be aware of what the process of strategic planning involves as well as the results.
   		Marketing executives should make plans that are independent of the strategic plan.
   		Marketing executives receive suggestions from the strategic planning team and implement the suggestions relating to customers, products, and middlemen.
   		Marketing executives are not involved in the strategic planning process because this process is the sole responsibility of top management.

QUESTION 9

1. _____ includes all the activities that lead to the development of a clear organizational mission, organizational objectives, and appropriate strategies to achieve the objectives for an entire organization.

   		Marketing mix
   		Marketing planning
   		Strategic planning
   		Marketing concept

QUESTION 10

1. An organization’s mission statement must be _____ to be able to provide direction and guidelines to management when they are choosing between alternative courses of action.

   		challenging
   		broad
   		generic
   		specific

QUESTION 11

1. Which of the following is a difference between an organization with market orientation and an organization with production orientation in terms of interest in innovation?

   		An organization with market orientation sells what it can make and does not focus on innovation, whereas an organization with production orientation makes what it can sell and focuses on innovation.
   		An organization with market orientation keeps costs as low as possible, whereas an organization with production orientation eliminates costs that do not give value to the customer.
   		The focus of an organization with market orientation is on locating new opportunities, whereas the focus of an organization with production orientation is on technology and cost cutting.
   		The focus of an organization with market orientation is on determining customer reaction, whereas the focus of an organization with production orientation is determining customer needs.

QUESTION 12

1. Which of the following changes in an organization’s environment will most likely result in the organization becoming a drifting organization?

   		The organization hires new management executives who are expected to uphold and maintain its mission.
   		The organization has started manufacturing low-cost products as opposed to the luxury products that were a part of its original plan.
   		The organization has successful operations in ten different countries and has decided to open market in two additional countries.
   		The organization has decided to promote efficient employees who adhere to its mission statement instead of hiring managers.

QUESTION 13

1. Elite Inc. is as a brand of luxury clothing and accessories, and it targets affluent working women. However, it alters its offerings to include a large proportion of standard clothes at cheaper prices when the country faces severe recessionary pressures. In this scenario, which of the following environments does Elite primarily respond to by changing its offerings?

   		The legal environment
   		The competitive environment
   		The cooperative environment
   		The economic environment

QUESTION 14

1. PureFruit Inc. prices its products higher than most of its competing brands in the packaged fruit juice industry. However, it still enjoys higher returns than its competitors because it is the only brand that can rightfully claim the use of fresh fruits and no added sugar. What kind of organizational strategy based on competitive advantage does PureFruit most likely use?

   		A strategy based on market development
   		A strategy based on differentiation
   		A strategy based on cost leadership
   		A strategy based on diversification

QUESTION 15

1. Which of the following is a stage of the marketing planning process that involves the analysis of the past, present, and likely future in six major areas of concern?

   		Situation analysis
   		Target market selection
   		Marketing objectives
   		Marketing mix

QUESTION 16

1. The final step of marketing planning is _____.

   		selecting the target market
   		developing the marketing mix
   		establishing objectives based on the organizational mission
   		determining performance objectives for individual members of the marketing team

QUESTION 17

1. Since September 11, 2001, the number of people attending church and looking toward religion to provide solace has increased. As a result, Bible publishers have developed the Starting Point Study Bible, which explains what they are reading and includes a dictionary of biblical terms. In this scenario, the changes in the _____ have led to the publication of the Starting Point Study Bible.

   		social environment
   		competitive environment
   		cooperative environment
   		economic environment

QUESTION 18

1. The _____ involves a set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.

   		demographic profile
   		mission statement
   		organizational history
   		marketing mix

QUESTION 19

1. If a firm chooses to succeed by building long-term relationships with its customers by offering either best price, best product, or best service, it implies that the firm’s organizational strategy is:

   		based on competitive parity.
   		based on value.
   		based on products and markets.
   		based on selling.

QUESTION 20

1. Which of the following statements about an organization’s mission statement is true?

   		Even though no one denies the importance of the mission statement, it is the least used of all the management tools.
   		An effective mission statement takes an internal organizational focus.
   		It should focus on the physical product or service that the organization is offering at present.
   		It should focus on the broad class of needs that the organization is seeking to satisfy.

QUESTION 21

1. The first step in controlling an implemented marketing plan is:

   		comparing the results of the marketing plan with the objectives.
   		deciding whether the marketing plan is achieving the objectives.
   		formulating a new marketing plan.
   		measuring the results of the implemented marketing plan.

QUESTION 22

1. Which of the following is the principle task of an organization with a market orientation?

   		To manipulate customers to do what suits its interests
   		To focus on making products and then trying to sell them to customers
   		To find effective and efficient means to satisfy the interests of customers
   		To ensure that employees come first in organizational decision making

QUESTION 23

1. Which of the following is the first step in marketing planning?

   		Stating standards of performance or tasks to be achieved by given dates
   		Selecting the groups or segments of potential customers the firm is going to serve
   		Analyzing the different elements of the marketing mix
   		Identifying the market with the greatest potential

QUESTION 24

1. Which of the following is the greatest advantage of strategic planning with a cross-functional team?

   		It ensures that strategic planning remains exclusively a top-management responsibility.
   		It helps the organization arrive at a strategic plan directly from the functional area plans.
   		It allows the team members to consider a situation from a number of viewpoints.
   		It improves the cross-cultural relations between employees.

QUESTION 25

1. Essential Products Inc. manufactures a wide range of healthcare products for infants, toddlers, and adults. The company is not able to allocate large budgets for each of its product groups because of resource constraints, and it is making huge losses in most of its product groups. In the context of strategic planning, which of the following is the final phase that Essential Products Inc. should adopt to revive its business?

   		Creating an organizational mission
   		Formulating an organizational portfolio plan
   		Setting organizational objectives
   		Creating organizational strategies

QUESTION 26

1. Mealtimes was started as a fine-dining restaurant serving the most exotic European dishes in the city. The meals ran into several courses, and the restaurant was frequented by people looking for a fancy and leisurely meal. However, with changing times and needs of consumers, the restaurant altered its offerings to incorporate fast food like pizzas, burgers, and hot dogs. The company had to venture into new and different markets to maintain profitability. These new conditions and a redundant mission statement would most likely make the restaurant a _____.

   		matrix organization
   		static organization
   		drifting organization
   		multidomestic organization

QUESTION 27

1. Emergo International Company conducts market research to find out the interests and needs of its customers. Based on the research reports, the organization devises plans to meet the customers’ needs and wants and manufactures products that are useful to them. Identify the marketing concept that Emergo International Company has adopted.

   		Production orientation
   		Market orientation
   		The BCG model
   		The GE model

QUESTION 28

1. The removal of tariffs on the import of Canadian lumber will adversely affect the U.S. lumber industry because Canada is able to produce lumber much more inexpensively than the U.S. This tariff removal is an example of how the _____ environment can affect businesses.

   		cooperative
   		functional
   		social
   		legal

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