Cmns 223 basic mass communication theories

This assignment is worth 30 marks (30% of your total grade) and is divided into 3 sections worth 10 marks each. You must pick a brand of your choice and use advertisements for that brand as a source for analysis in response to key concepts from class and the assigned readings. Each section will be in response to a reading of your choice, picked from the list below:

· Week 1: Williams, R. (2000). “Advertising: The magic system”. Advertising & Society Review, 1(1).

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· Week 8: Billig, M. (1999). “Commodity fetishism and repression”. Theory & Psychology, 9(3), 313-329.

· Week 9: Armitage, J., & Roberts, J. (2016). “The spirit of luxury”. Public Culture, 12(1), 1-22.

· Week 9: Serafini, P., & Smith-Maguire, J. (2019). “Questioning the super-rich”. Cultural Politics, 15(1).

· Week 10: Chrostowska, S. D. (2010). “Consumed by Nostalgia?”. SubStance, 39(2), 52-70.

Please indicate which three readings you have picked:




Write the name of the brand that you have picked in the box below. It must be different from what you have focused on in your previous assignments:

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