business writing 33

Company : Hydro Flask Soft Coolers

Word count: 350

  1. Target Market & Positioning (Bullet Points)
    1. Identify and describe who the likely current Target Market(s) for the company overall, and for the product line in particular? What competitive advantage has the company pursued? Use consumer behavior principles and insights to develop your description and utilize evidence from the company’s current marketing mix decisions to support your assertions.
  2. Resources (Bullet Points)
    1. What are additional internal resources available to the business at their disposal and why are these crucial resources for the organization?

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