BUS6550 Service Design

Please answer the questions below (each answer should be approximately 300-500 words)

(1) Using the “Double Diamond” model found on page 127 of the Stickdorn & Schneider text, discuss an example of how a service design opportunity would benefit from utilizing such an approach.

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(2) What is the value of studying typologies of organizations?

(3) Define and discuss the reason(s) for a growth in attention to Co-creation design for Service organizations.

(4) Marketing is more important than Operations Management for Service firms. Discuss.

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