BMKT 360 Marketing Research

Your reports will be assessed on the basis of: Extent to which you address your client’s needs and are able to provide clear-cut recommendations for action · Proper use of marketing research approaches · Ability of your written documents to clearly communicate your ideas

Client Problem they would like to solve:

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1. Restaurant vs. urban LODGE – how can we best position ourselves to draw interest to both spaces? 2. Attracting customers (defined from Q1 above) to Mr Mikes via promotional strategies

2. About the Client: Mr Mikes Steakhouse Casual Please also see additional information from client in appendix. This is proprietary data, please do not share outside of this class.

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